Privacy Policy
My Wagging Tail – Pet Sitting & Dog Walking
Wimbledon | South West & Central London
Last updated: 16 May 2026
My Wagging Tail (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect information about you and your pets when you use our services or visit our website at www.mywaggingtail.co.uk.
We are a UK-based pet care business providing pet sitting, dog walking, drop-in visits, daycare and boarding services. This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
My Wagging Tail is the data controller for the personal information we collect about you.
Trading name: My Wagging Tail
Business type: Partnership
Based in: Wimbledon, SW19, London
Email: hello@mywaggingtail.co.uk
Phone: 07756 569 895
If you have any questions about this policy or how we handle your data, please contact us using the details above.
2. What Information We Collect
About you (the owner)
- Full name
- Home address
- Email address
- Phone number(s)
- Emergency contact name and number
- Payment and billing information
- Any notes or preferences relevant to the care of your pet
About your pet
- Name, breed, age and sex
- Vaccination records and veterinary information
- Medical history, health conditions and medications
- Dietary requirements and feeding routines
- Behavioural notes, likes, dislikes and any known triggers
- Microchip number
Technical information
- IP address and browser type when you visit our website
- Cookies and usage data (see our Cookie section below)
Photos and videos
During our services we may take photos or short videos of your pet to share with you as updates. With your consent, we may also use some of these on our website or social media.
3. How We Use Your Information
We use your personal information for the following purposes:
- To provide and manage pet sitting, dog walking, drop-in and boarding services
- To contact you about bookings, updates and any issues that arise during a visit
- To respond to enquiries and communicate with you
- To send invoices and process payments
- To maintain care records and ensure the safety and wellbeing of your pet
- To contact your vet or emergency contact if needed during a booking
- To send service updates and (with your consent) marketing communications
- To comply with our legal obligations
- To improve our services and website
Our lawful basis for processing your data is:
- Contract performance – to fulfil our service agreement with you
- Legitimate interests – to run and improve our business safely
- Legal obligation – where required by law (e.g. tax records)
- Vital interests – in an emergency involving your pet
- Consent – for marketing communications and use of pet photos and videos on social media
4. Sharing Your Information
We do not sell, rent or trade your personal information. We share your data only in the following limited circumstances:
- With your named emergency contact, if we are unable to reach you during a booking
- With your named veterinary practice, if your pet requires medical attention
- With trusted service providers (see below) who process data on our behalf
- With payment processors to handle transactions securely
- With professional advisers such as accountants or insurers, where necessary
- Where we are required to do so by law or a regulatory authority
Third-party services we use
To run our business we rely on the following providers, who may process limited personal data on our behalf:
- Google (Workspace, Calendar, Gmail, Analytics) — email, calendar bookings, website analytics
- WhatsApp / Meta — client messaging and updates
- Payment processor ( e.g. Stripe / Square / Monzo) — handling payments
- Website host (wordpress.com) — website platforM
- Email marketing (e.g. Mailchimp) — newsletter sign-ups
All third parties are required to handle your data securely and in accordance with UK data protection law.
5.International Data Transfers
Some of the providers listed above (such as Google, Meta/WhatsApp, and certain US-based platforms) may process data outside the UK or European Economic Area. Where this happens, we rely on appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or adequacy decisions made by the UK government, to ensure your data continues to be protected to UK standards.
6. How Long We Keep Your Information
We retain your personal information for as long as necessary to provide our services and meet our legal obligations. Typically:
- Client and pet records are kept for up to 3 years after your last booking
- Financial records are kept for 6 years in accordance with HMRC requirements
- Marketing data: until you unsubscribe or withdraw consent
- Website analytics: up to 26 months (Google Analytics default)
You can request deletion of your data at any time, subject to any overriding legal obligations.
7. Keeping Your Data Secure
We take the security of your personal data seriously and use appropriate technical and organisational measures to protect your information from unauthorised access, loss or disclosure. These include:
- Secure, password-protected storage of digital records
- Two-factor authentication on key accounts
- Restricted access to personal information on a need-to-know basis
- Secure deletion of records when no longer needed
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner’s Office (ICO) within 72 hours and inform you as required by law.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access – to request a copy of the personal data we hold about you
- Right to rectification – to ask us to correct inaccurate or incomplete data
- Right to erasure – to request that we delete your data in certain circumstances
- Right to restrict processing – to ask us to limit how we use your data
- Right to data portability – to receive your data in a structured, commonly used format
- Right to object – to object to processing based on legitimate interests
- Right to withdraw consent – where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us through our website at www.mywaggingtail.co.uk. We will respond within one calendar month. You will not be charged for making a request.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
9. Cookies
Our website at www.mywaggingtail.co.uk may use cookies to help it function and to understand how visitors use the site. Cookies are small text files stored on your device.
We use:
- Essential cookies – necessary for the website to work and remember your cookie preferences
- Analytics cookies – to understand how visitors interact with the site (e.g., via Google Analytics)
Non-essential cookies are only set after you provide consent through our cookie banner. You can change your preferences or withdraw consent at any time using the cookie settings on our site, or through your browser settings. Disabling certain cookies may affect your experience of the site.
For a full list of cookies and their purposes, please see our cookie preferences panel, accessible from any page on the site.
10. Marketing Communications
If you have signed up to our newsletter or otherwise consented to receive marketing, we may send you occasional updates about our services, availability, tips and offers. You can unsubscribe at any time by clicking the link in any marketing email, or by contacting us at hello@mywaggingtail.co.uk.
11. Children’s Privacy
Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information without appropriate consent, please contact us so we can take appropriate action.
10. Links to Other Websites
Our website may contain links to third-party websites (including social media platforms and our pet store partners). We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any website you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available at www.mywaggingtail.co.uk/privacy-policy. The “Last updated” date at the top of this page shows when it was most recently revised. We encourage you to review this page periodically.
12. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your data, please get in touch:
07756 569 895
www.mywaggingtail.co.uk
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